Social Media Song: Crazy Little Thing The Web

Navegando pela net encontrei esta canção muito original, engraçada mas que consegue mostrar a nova realidade do acesso e também de divulgação de informação em todos os níveis; as Empresas não são exepção.

Vejam, aprendam e divirtam-se.

MARKTEST LANÇA ESTUDO SOBRE REDES SOCIAIS

"A Marktest está a lançar um estudo sobre redes sociais, produzido com base no Netpanel, um painel de acesso doméstico à Internet. Os primeiros dados do estudo mostram que, nos primeiros seis meses de 2010, cerca de 3,5 milhões de portugueses acederam a sites relacionados com redes sociais.
De acordo com a Marktest, este número representa 83.8% do universo em análise, os residentes no continente com 4 e mais anos que acedem à Internet a partir dos seus lares, e significa por isso que o acesso aos sites 'sociais' é das práticas mais frequentes entre nós.

Por mês, um mínimo de 2289 mil utilizadores únicos e um máximo de 2534 mil utilizadores únicos acederam a redes sociais a partir de suas casas no primeiro semestre do ano.

Nestes primeiros seis meses de 2010 estes internautas visitaram um total de 4,7 mil milhões de páginas de redes sociais, o que equivale a cerca de um quarto de toda a navegação feita na Internet neste período (24.7%).

No mesmo período, o tempo dedicado a redes sociais ultrapassou as 47 milhões de horas, um número que representa 23.9% de todo o tempo que os portugueses dedicaram a este meio neste semestre.

Adeptos das redes sociais aumentam em Portugal

As redes sociais têm vindo a ganhar 'adeptos' em Portugal. O Netpanel mostra que, comparativamente ao observado no mesmo semestre de 2009, o número de utilizadores únicos destes sites aumentou 6.7% em 2010. O número de páginas visitadas por estes indivíduos aumentou 36.9%, ao passo que o tempo que lhes foi dedicado mais do que duplicou os valores do semestre homólogo do ano anterior. Face aos primeiros seis meses de 2009, o tempo dedicado a redes sociais subiu 122.3%.

Fonte: Marktest"

7th International Conference on the Quality of Information and Communications Technology

Welcome to QUATIC 2010: Divulgo

Faculty of Engineering, Porto University

Oporto, Portugal

29 September to 2 October 2010

The International Conference on the Quality of Information and Communications Technology (QUATIC) serves as a forum for disseminating advanced methods, techniques and tools for supporting quality approaches to ICT engineering and management. Practitioners and researchers are encouraged to exchange ideas and approaches on how to adopt a quality culture in ICT process and product improvement and to provide practical studies in varying contexts. Topics of interest include, but are not limited to:

• Quality in ICT Verification and Validation
• Quality in ICT Service Management
• ICT Process Improvement and Assessment
• Quality Evolution in ICT
• Standardization and Certification in ICT
• Quality in ICT Outsourcing and Insourcing
• Quality in ICT Requirements Engineering
• Quality in Model Driven Engineering
• Quality in ICT Reengineering and Refactoring
• Quality in Agile Methods
• Quality in Web Engineering
• Teaching ICT Quality

To foster the dissemination of best practices in industry, to allow a lively discussion of hot topics, to have hands-on contact with new tools, to gather around informal discussion groups (aka birds-of-a-feather) on subjects suggested by the conference participants themselves and also to allow conference sponsors to spread their message, we will have a dedicated Industrial Track, that will run in parallel with the Main Track.

PAPÉIS A PRETO E BRANCO VS EBOOKS COM ESTILO

Encontrei um artigo muito interessante na página de David Meerman Scott, orador  e marketter, que compara os tradicionais livros com páginas a preto e branco com os mais actuais ebooks. Sugiro a sua leitura uma vez que é de fácil compreensão e revela a sua opinião assim como sugere um novo formato a apresentar o interior do livro mais apelativo e menos "chato".

Nerdy white papers vs hip and stylish ebooks by David Meerman Scott
"One of my favorite riffs is: "Ebooks are the hip and stylish younger sister of the nerdy white paper."
When I deliver the line to B2B marketing or technology audiences, it gets a lot of laughs.
But there are also a few people who are incredulous. Their body language says: "How can David be so rude to white papers?"
I wouldn't say I am totally dismissive of white papers. However, I do not agree with how white papers are typically used, which is why I talk so much about the ebook as different.
I've found that it is nearly impossible for marketers to get out of their bad white paper habits. Therefore, I prefer suggesting they do something completely different – an ebook.
Here is why readers do not like white papers:
- White papers are usually boring. (Hey, they're white). In fact they are so boring that most people don’t want to read white papers. Instead they feel they have to read them.
- The portrait orientation of a typical white paper does not work on a computer screen. It either frustrates readers or forces them to print out the document.
- Most white papers require registration (and therefore are used as lead bait instead of true information delivery). The forced registration sets up an adversarial relationship with the reader. The give (email) to get (white paper) is a transaction.
- Because of the registration requirement, very few people blog or tweet about white papers (because they do not want their readers to be hit with unwanted emails or sales calls). Therefore white papers almost never go viral. But an ebook like, say, What Matters Now has been downloaded probably a million times.
- White paper content is frequently just re-hashed product information designed as a "problem-solution" narrative. When you promise to deliver valuable content written in an interesting way and then prattle on about your products you annoy readers.
- Most white papers use too much gobbledygook -- the flexible, scalable, cutting-edge, mission-critical, world-class, innovative sort of words.
I admit I'm being a bit lazy.
It's too difficult to convince people to change the way they do white papers. So instead I am a cheerleader for ebooks."

novos modelos de livros

Artigo de David Meerman Scott

Does a new literacy call for a new book model?

When I wrote The New Rules of Marketing & PR, I added the URLs of Web sites, blogs, podcasts, YouTube videos and other links at the bottom of the each page in case readers wanted to go to the sites I was discussing in the book. Many people commented that it was helpful, so I repeated in my new book World Wide Rave.

But now I wonder. Could I have done more?

Zak Nelson asks: "Why aren't books more like websites? Or even magazines, for that matter? Or hell, like comic books?" Zak sent me a diagram of what he's thinking (click the image for an enlarged version).

Zak wrote to me while he was reading New Rules… at a cafe in Queen Anne in Seattle.

"Sitting next to a guy pecking away at some code for a web 2.0 site he's working on," Zak wrote. "On my other side two women rue the economy. Across from me a fellow reads the Post-Intelligencer, which will soon go extinct. Classic scene."

Zak says there is a new literacy taking hold, and traditional book publishers aren't keeping up:

"I'm a comics geek," he says. "I love the explosion of new indie comics and high caliber graphic novels appearing on the scene, and selling well. People in general are becoming more literate in comics: with more exposure we are learning how to better read them, and authors/artists are stretching the boundaries of each page and panel. Moreover, comics are typically sold in an affordable, cheap-to-produce format, and are only bound and sold as graphic novels after a series has had its run, and then only if it sold well enough to warrant the cost of creating a book.

Similarly, people are becoming more literate in reading websites, and that neural reconfiguration may well be affecting how traditional books are read and sold (or, unsold as the case may be).

So what if a book read more like a website? What if it looked more like those Choose Your Own Adventure books, with links to other chapters, pages, and even other resources in the marginalia? What if there were paid advertising on the page, but not traditional ads but rather something more akin to Google AdWords, where the placement is determined online in a bidding process coupled with consumer-driven inputs? What if on the printed page, instead of single photos or illustrations with captions, books adapted the concept of the embedded YouTube video, and used a storyboard format--i.e., a comics format--to depict a scene, when sequential visuals are required?"

What do you think? Is Zak on to something here?

Zak Nelson is a marketing and PR professional with five years in the book publishing industry. He is now looking for a new opportunity. He started a Job Club site in early 2009 to bring job seekers in the Seattle area together to share resources, encouragement, and accountability in job searches.